The Next Idea: Creativity and Innovation

Creative thinking tools, articles on creativity, free creativity events, ideas and innovation.

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Andre is Co-Director of the Creativity Institute. He is an engineer, inventor, author, and seminar leader. He has facilitated "Creative-Innovation" projects at AT&T, Bell Labs, Ogilvy and Mathers, United Technologies, Federal Reserve and the DOD. He is the author of The Creative Genius Book, Zingers, TRIZ - 40 Principles of Inventing, Instant Selling and has co-authored the creativity chapter in The Advertising Managers Handbook (1997) and The Tao of Living on Purpose (1998). Andre is creator of INVENTIUM ® Card Game and the inventor of the "Flasher" (an anti-theft auto device), and the co-creator of the "Creativity Machine", a creativity computer software program. We have come across some fascinating “WOW” ideas on Creativity, Science, Philosophy, Sociology and Psychology, that we thought you might find interesting and useful in your life. Consider yourself a member of the new “WOW Idea” club. E-mail us at creativityinstitute@juno.com

Sunday, December 06, 2009

WOW IDEAS #8 - Sounds, Piano, YinYang

- THE 4 WAYS SOUND AFFECTS US - Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices.
http://www.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us.html (6 min)

- PIANO-STAIRS (Video) How to get people to use the stairs and have FUN!
http://www.youtube.com/watch?v=2lXh2n0aPyw (2 mins)

- THE WORLD’S 18 STRANGEST BRIDGES
http://www.popularmechanics.com/technology/transportation/4335705.html

- PLAYING FOR CHANGE – Music that can unites us worldwide.
http://www.youtube.com/watch?v=4xjPODksI08

- YIN YANG - Carl Jung and Neils Bohr (Article)

- DOG FOR SALE (Joke ...Fun)


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Julian Treasure: The 4 ways sound affects us

Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices.

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, hotels -- on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive? Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009). In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters.

http://www.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us.html (6 min)




YIN YANG - Carl Jung and Neils Bohr
http://poeticinterconnections.org/2009/05/19/yin-yang-jung/

This classic Taoist emblem illustrates the dynamic relationship between yin and yang. Fundamental metaphysical compliments, these archetypes of passivity and activity, rest and energy, constantly flow into and back out of one another. And even when either one is dominating, a spot of the other remains—right in the middle. Together, yin and yang characterize the fundamental Tao: the full circle, ever in fluid motion.

Carl Jung was a pioneering psychologist who believed that the human personality was characterized by two similar elements: anima and animus. Anima is the Feminine, Connective and Passive element of the psyche, and animus is the Masculine, Discriminative and Active element. Jung taught that men’s psyches are balanced and “compensated” by their anima, and women’s by their animus. He further theorized that neither anima nor animus are directly perceivable on their own—only in interaction with a member of the opposite sex does a person’s corresponding gender archetype activate, coming clearly into view.

Jung thought anima and animus to be timeless expressions of the collective unconscious—the part of the psyche that transcends personal identity. He believed dream symbols, myths and other common human characteristics and patterns come from this shared field of consciousness. Anima and animus seem to me to be smoothly analogous with yin and yang. And Jung’s collective unconscious can be likened to the fundamental tao.

Let’s re-imagine the Tai Chi symbol, then, as an emblem depicting the human psyche—anima and animus swirling and interpenetrating, the full circle symbolizing the complete self in dynamic balance!

Neils Bohr, a primary architect of quantum theory, similarly re-imagined the Tai Chi in his Danish coat-of-arms, using it to represent another totality characterized by interdependent opposites: the quantum. Bohr’s principle of complementarity asserts that all quantum phenomena require two simultaneous types of description — one appropriate to waves, and one appropriate to particles. He developed this principle after experiments revealed that quanta display characteristics of both, which is an ongoing mystery, as waves and particles were previously thought to be mutually exclusive modes of matter.

Waves passively intermix when they encounter one another, making them analogous to yin and anima. Particles actively bounce off one another when they meet, or they break up into smaller particles. Either way, they remain discrete, like yang and animus.
Contemporary physicists theorize that all quanta spring from and share in a foundational field of physical energy known as the Zero Point Field. This field can be visualized either as a dense tapestry of interweaving waves, or a boiling body of water from which particles bubble up. The quantum ZPF is thus another wholeness with dual characteristics—like the tao, like Jung’s collective unconscious.

And so I’m led to ask these questions: Is science only recently discovering a fundamental reality that mystics and philosophers have intuited and experienced for millennia? Is physics confirming metaphysics?! And if so, should that strengthen our trust in less empirical ways of interpreting the world?



DOG FOR SALE

A guy is driving around the back woods of Montana and he sees a sign in
front of a broken down shanty-style house: 'Talking Dog For Sale ' He rings
the bell and the owner appears and tells him the dog is in the backyard.


The guy goes into the backyard and sees a nice looking Labrador retriever sitting there.







'You talk?' he asks.







'Yep,' the Lab replies.







After the guy recovers from the shock of hearing a dog talk, he says 'So, what's your story?'


The Lab looks up and says, 'Well, I discovered that I could talk when I was
pretty young. I wanted to help the government, so I told the CIA. In no time
at all they had me jetting from country to country, sitting in rooms with
spies and world leaders, because no one figured a dog would be eavesdropping.'
'I was one of their most valuable spies for eight years running. But the
jetting around really tired me out, and I knew I wasn't getting any younger
so I decided to settle down. I signed up for a job at the airport to do some
undercover security, wandering near suspicious characters and listening in.
I uncovered some incredible dealings and was awarded a batch of medals.' 'I
got married, had a mess of puppies, and now I'm just retired.'








The guy is amazed. He goes back in and asks the owner what he wants for the
dog.









'Ten dollars,' the guy says.








'Ten dollars? This dog is amazing! Why on earth are you selling him so cheap?'








'Because he's a liar. He never did any of that stuff.

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