The Next Idea: Creativity and Innovation

Creative thinking tools, articles on creativity, free creativity events, ideas and innovation.

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Andre is Co-Director of the Creativity Institute. He is an engineer, inventor, author, and seminar leader. He has facilitated "Creative-Innovation" projects at AT&T, Bell Labs, Ogilvy and Mathers, United Technologies, Federal Reserve and the DOD. He is the author of The Creative Genius Book, Zingers, TRIZ - 40 Principles of Inventing, Instant Selling and has co-authored the creativity chapter in The Advertising Managers Handbook (1997) and The Tao of Living on Purpose (1998). Andre is creator of INVENTIUM ® Card Game and the inventor of the "Flasher" (an anti-theft auto device), and the co-creator of the "Creativity Machine", a creativity computer software program. We have come across some fascinating “WOW” ideas on Creativity, Science, Philosophy, Sociology and Psychology, that we thought you might find interesting and useful in your life. Consider yourself a member of the new “WOW Idea” club. E-mail us at creativityinstitute@juno.com

Wednesday, September 30, 2009

WOW IDEA # 3 The Science of Motivation

THE SURPRISING SCIENCE OF MOTIVATION

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. Listen for illuminating stories -- and maybe, a way forward.

Bidding adieu to his last "real job" as Al Gore's speechwriter, Dan Pink went freelance to spark a right-brain revolution in the career marketplace

http://www.ted.com/talks/dan_pink_on_motivation.html 18 minutes


CONTEXTUAL-COMPARATIVE DECISION MAKING

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. (Fascinating – Informative - Funny ...)

http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html 17 minutes

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