The Next Idea: Creativity and Innovation

Creative thinking tools, articles on creativity, free creativity events, ideas and innovation.

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Andre is Co-Director of the Creativity Institute. He is an engineer, inventor, author, and seminar leader. He has facilitated "Creative-Innovation" projects at AT&T, Bell Labs, Ogilvy and Mathers, United Technologies, Federal Reserve and the DOD. He is the author of The Creative Genius Book, Zingers, TRIZ - 40 Principles of Inventing, Instant Selling and has co-authored the creativity chapter in The Advertising Managers Handbook (1997) and The Tao of Living on Purpose (1998). Andre is creator of INVENTIUM ® Card Game and the inventor of the "Flasher" (an anti-theft auto device), and the co-creator of the "Creativity Machine", a creativity computer software program. We have come across some fascinating “WOW” ideas on Creativity, Science, Philosophy, Sociology and Psychology, that we thought you might find interesting and useful in your life. Consider yourself a member of the new “WOW Idea” club. E-mail us at creativityinstitute@juno.com

Tuesday, August 01, 2006

Innovation: Angled Measuring Cups

The company OXO has revolutionized liquid measuring with their new cups. A patented angled surface lets you read measurement markings by looking straight down into the cup and eliminates the need to fill, check and adjust the amount of liquid you are measuring. The handle is soft and non-slip for a firm grip. The bright measurement markings in convenient cup, ounce and millilitre denominations accommodate any recipe. They are available in 1/4 cup, 1-cup, 2-cup and 4-cup versions and they are dishwasher safe.




http://www.oxo.com

posted by Andre de Zanger | 7:45 AM

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