WOW IDEA # 5 The Business Logic of Sustainability

RAY ANDERSON - THE BUSINESS LOGIC OF SUSTAINABILITY

At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.
Ray Anderson's company makes Flor, the line that made modular carpet tile sexy. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business –
http://www.ted.com/talks/lang/eng/ray_anderson_on_the_business_logic_of_sustainability.html 15 min


JOHN LLOYD - INVENTORIES THE INVISIBLE

Nature's mysteries meet tack-sharp wit in this hilarious, 10-minute mix of quips and fun lessons, as comedian, writer and TV man John Lloyd plucks at the substance of several things not seen.

John Lloyd helps make some of the cleverest television in the UK

http://www.ted.com/talks/john_lloyd_inventories_the_invisible.html (10 minutes)



KAMAL MEATTLE - HOW TO GROW FRESH AIR

Researcher Kamal Meattle shows how an arrangement of three common houseplants, used in specific spots in a home or office building, can result in measurably cleaner indoor air.

With its air-filtering plants and sustainable architecture, Kamal Meattle's office park in New Delhi is a model of green business. Meattle himself is a longtime activist for cleaning up India's air.

http://www.ted.com/talks/kamal_meattle_on_how_to_grow_your_own_fresh_air.html (4 minutes)

BRILLIANT 360-DEGREE PANORAMA OF THE MILKY WAY

http://www.wired.com/wiredscience/2009/09/panorama/


BEAUTIFUL-BLACK-AND-WHITE-PHOTOGRAPHY


http://www.smashingmagazine.com/2009/09/09/beautiful-black-and-white-photography-2/