The Next Idea: Creativity and Innovation

Creative thinking tools, articles on creativity, free creativity events, ideas and innovation.

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Location: New York, New York, United States

Andre is Co-Director of the Creativity Institute. He is an engineer, inventor, author, and seminar leader. He has facilitated "Creative-Innovation" projects at AT&T, Bell Labs, Ogilvy and Mathers, United Technologies, Federal Reserve and the DOD. He is the author of The Creative Genius Book, Zingers, TRIZ - 40 Principles of Inventing, Instant Selling and has co-authored the creativity chapter in The Advertising Managers Handbook (1997) and The Tao of Living on Purpose (1998). Andre is creator of INVENTIUM ® Card Game and the inventor of the "Flasher" (an anti-theft auto device), and the co-creator of the "Creativity Machine", a creativity computer software program. We have come across some fascinating “WOW” ideas on Creativity, Science, Philosophy, Sociology and Psychology, that we thought you might find interesting and useful in your life. Consider yourself a member of the new “WOW Idea” club. E-mail us at creativityinstitute@juno.com

Wednesday, May 19, 2010

WOW IDEAS #12 Nature Techno, Marshmallow Team Building, Creativity Lying Down

10 TECHNOLOGIES WE STOLE FROM THE ANIMAL KINGDOM
http://blogs.static.mentalfloss.com/blogs/archives/33696.html

1. Sharkskin: The Latest Craze in Catheters
2. Holy Bat Cane!
3. Trains Get a Nose Job for the Birds
4. The Secret Power of Flippers
5. What Would Robotic Jesus Christ Lizard Do?
6. Puff the Magic Sea Sponge
7. Wasps They Know the Drill
8. Consider the Lobster Eye
9. Playing Dead, Saving Lives
10. Picking Up the Bill


BUILD A MARSHMALLOW TOWER, TEAM BUILDING RESEARCH
Tom Wujec presents some surprisingly deep research into the marshmallow problem -- a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average
http://www.ted.com/talks/tom_wujec_build_a_tower.html (6 mins)


CREATIVE THINKING: TRY LYING DOWN
Sourse: http://www.physorg.com/news4028.html

Solving an anagram often produces an A-ha! or Eureka moment — the answer appears suddenly, often out of the blue. These insight moments are similar to what people experience when achieving creative breakthroughs, Dr Lipnicki said.

Therefore, it might be that we have our most creative thoughts while flat on our back, he said.

According to Dr Lipnicki, whose results are to be published in Cognitive Brain Research, the reason this happens may involve differences in brain chemistry between lying down and standing up.

In theory, there may be greater release of a chemical, NORADRENALINE, in the brain when standing up than when lying down.

Its suspected that noradrenaline inhibits the abilities to solve anagrams and to think creatively so we decided to test the idea that lying down would actually help solve anagrams more quickly.

Dr Lipnicki asked 20 healthy subjects to solve anagrams in both a lying down and standing posture. There were 32 five-letter anagrams, such as osien (noise) and nodru (round).

For each subject the anagrams were randomly selected into two 16-item blocks, one block for lying down and the other for standing up. Half of the subjects did the task in the order of lying down, then standing up, while the other half did the task first when standing and then when lying down. The average time for solving an anagram lying down was 26.3 seconds, while standing up the average was nearly 30 seconds.

Subjects were also asked to solve arithmetic problems, but the study found lying down made no difference to solving arithmetic compared to standing up.

Anagrams can be characterised as insight problems, in part because they are often solved in a moment of sudden awareness. Both anecdotal reports and experimental evidence suggest that insight can occur during, or be inspired by, sleep, Dr Lipnicki said.

Our finding that postural condition affects how quickly anagrams are solved suggests that body posture may influence insight, which could be facilitated when merely lying down.

But Dr Lipnicki said his study was preliminary research, and that it would be premature for companies to rush out and buy beds for their conference rooms.



Hope you enjoy them?



Andre and Judy de Zanger