The Next Idea: Creativity and Innovation: November 2009

About Me

Location: New York, New York, United States

Andre is Co-Director of the Creativity Institute. He is an engineer, inventor, author, and seminar leader. He has facilitated "Creative-Innovation" projects at AT&T, Bell Labs, Ogilvy and Mathers, United Technologies, Federal Reserve and the DOD. He is the author of The Creative Genius Book, Zingers, TRIZ - 40 Principles of Inventing, Instant Selling and has co-authored the creativity chapter in The Advertising Managers Handbook (1997) and The Tao of Living on Purpose (1998). Andre is creator of INVENTIUM ® Card Game and the inventor of the "Flasher" (an anti-theft auto device), and the co-creator of the "Creativity Machine", a creativity computer software program. We have come across some fascinating “WOW” ideas on Creativity, Science, Philosophy, Sociology and Psychology, that we thought you might find interesting and useful in your life. Consider yourself a member of the new “WOW Idea” club. E-mail us at creativityinstitute@juno.com

Friday, November 13, 2009

WOW IDEAS #7 - Ad Man, Accidental Inventions, 40 Seconds

RORY SUTHERLAND: LIFE LESSONS FROM AN AD MAN

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html (16mins)

TOP 10 ACCIDENTAL INVENTIONS
http://science.discovery.com/brink/top-ten/accidental-inventions/inventions.html

WATCH “ONE YEAR IN 40 SECONDS” http://www.youtube.com/watch?v=lmIFXIXQQ_E

EVOLUTION OF DANCE by Comedian JUDSON LAIPPLY
One of the most viewed YouTube videos ever ...128,205,135 views (128 millions)
The funniest 6 minutes you will ever see! Remember how many of these you have done!
http://www.youtube.com/watch?v=dMH0bHeiRNg&feature=related